サンリオ（8136） – Notice Regarding Representative Director and Director Reassignments,and Officer Personal Matters

March 15, 2022 Company Name: Sanrio Company, Ltd. President and Chief Executive Officer: Tomokuni Tsuji Securities Code: 8136, First Section of Tokyo Stock Exchange Inquiries: Jiro Kishimura, Managing Director Tel.: +81-3-3779-8058 Notice Regarding Representative Director and Director Reassignments, and Officer Personnel Matters Sanrio Company, Ltd. (“Sanrio”) is pleased to announce that the meeting of the Board of Directors held on March 15, 2022, passed a resolution concerning the reassignment of the representative director and directors, as well as officer personnel matters scheduled for June 2022, and the resignation of officers scheduled for March 31, 2022. Details are as follows. Regarding the reassignment of officers in June 2022, formal resolutions will be passed by the 62nd Ordinary General Meeting of Shareholders to be held in late June 2022 and the meeting of the Board of Directors to be held thereafter. 1. Changes to Representative Director (1) Purpose of the change (2) Details of change Reformed operating framework to promote the Mid-term Management Plan New Title Founder and Honorary Chairman Shintaro Tsuji Name Current Title Founder and Chairman Proposed Date of Appointment This change is to take place after the 62nd Ordinary General Meeting of Shareholders scheduled for late June 2022. Resolution is to be passed by the meeting of the Board of Directors to be held thereafter. 2. Changes to Directors Details of changes New Title Senior Managing Director Senior Managing Director Proposed Date of Appointment Name Kosho Nomura Jiro Kishimura Current Title Managing Director Managing Director Resolutions are to be passed by the meeting of the Board of Directors to be held after the 62nd Ordinary General Meeting of Shareholders scheduled for late June 2022. 3. Candidates for new directors Name Yasuyuki Otsuka Wataru Nakatsuka Kiyoshi Saito Current Title Managing Executive Officer Managing Executive Officer Managing Executive Officer Resolutions are to be passed by the 62nd Ordinary General Meeting of Shareholders New Title Managing Director Managing Director Managing Director Proposed Date of Appointment scheduled for late June 2022. 4. Directors to resign/retire (1) Resigning Director 1. Kazuyoshi Fukushima (Currently Senior Managing Director) 2. Proposed Date of Resignation: March 31, 2022 3. Reason for Resignation: Personal reasons 4. Others: The number of directors required by laws and the Articles of Incorporation will be maintained, even after the relevant resignations. (2) Retiring Director 1. Takahide Nakaya (Currently Managing Director, Appointed to Advisor) 2. Proposed Date of Retirement: Retirement is to take place after the meeting of the Board of Directors to be held after the 62nd Ordinary General Meeting of Shareholders scheduled for late June 2022. 5. Candidate for new Managing Executive Officer Name and profile of newly appointed managing executive officer Name (Date of Birth) Profile Sadanori Shibata (October 19, 1972) March 1996 April 1996 May 2000 March 2005 May 2007 April 2018 April 2020 August 2021 BA from the Faculty of Letters, Keio University Joined Dai Nippon Printing Co., Ltd. Joined Sony Communication Network Corporation (Currently Sony Network Communications Inc.) Joined LinkShare Japan K.K. (Currently a consolidated subsidiary of Rakuten Group, Inc.) Joined Hakuhodo DY Media Partners Inc. Joined Handy Marketing Inc. (Seconded from Hakuhodo DY Media Partners Inc.) Reassigned to Hakuhodo DY Media Partners Inc. Joined Sanrio Company, Ltd. Executive Officer, Office to the President Proposed Date of Appointment Appointment is to take place after the meeting of the Board of Directors to be held after the 62nd Ordinary General Meeting of Shareholders scheduled for late June 2022. 6. Retiring Managing Executive Officers Yuko Sakiyama (Currently Managing Executive Officer, Appointed to Advisor) Yoichiro Shimomura (Currently Managing Executive Officer) Proposed Date of Retirement Retirement is to take place after the meeting of the Board of Directors to be held after the 62nd Ordinary General Meeting of Shareholders scheduled for late June 2022.